I have been doing video shops for a number of years and I still don't understand why the surveys need so much much written information from the shopper...I wonder if the videos are being watched at all.
Nonsense....there is no reason to ask on a survey want a person is wearing or whether or not they stood and shook your hand..Also there is reason to ask a shopper what were the strongest points of an agent or the weakest..Shoppers are not sales managers so they don't have the expertise to address that...Also , why ask for a 2-3 paragraph on what happens when it's right there in the video, I suggest letting the shopper give a quick summary of how they felt about the visit right before they turn off the recording . This way you get a fresh and true review of the visit instead of something watered down hours later. Some clients don't required all those questions on a survey...Why..??..Because maybe they actually watch the video and can determine what's going on....
MFJohnston @ Aug 17, 2018 10:02:11 PMI do a lot of video shopping and find that there are some clients that really want the full written reports, but use the video primarily if there is a question about accuracy. Others want a brief checklist report so that they can take a quick look at the report and focus on parts of the video that are highlighted as needs by the report. Yet others could care less what my opinion is. However, the MSC has folks who are specifically trained in the needed sales techniques I turn in the video and the MSC's specialists analyze it for the client.
It's really all about what the client wants, whether we think it's valid or silly.
I agree it's what the some clients want...I also agree that it's silly...Everything they need is on the video not on a written report.
MFJohnston @ Aug 17, 2018 10:02:11 PMI do a lot of video shopping and find that there are some clients that really want the full written reports, but use the video primarily if there is a question about accuracy. Others want a brief checklist report so that they can take a quick look at the report and focus on parts of the video that are highlighted as needs by the report. Yet others could care less what my opinion is. However, the MSC has folks who are specifically trained in the needed sales techniques I turn in the video and the MSC's specialists analyze it for the client.
It's really all about what the client wants, whether we think it's valid or silly.
Also it's probably safe to say that must reports are not fully accurate for the simple fact that shoppers just want to finish the report and get paid
The higher paying video shops do not require long winded reports....At least that's been my experience...